Maury Hanigan

Maury Hanigan is the CEO of SparcStart, a recruiting platform that leverages video, social media, and mobile capabilities to enhance the recruitment process. Under her leadership since December 2012, SparcStart has gained recognition for its innovative approach, winning multiple awards such as the Top HR Product and the TekTonic Award for its impact and effectiveness in recruitment marketing.124

Career Background

Before founding SparcStart, Hanigan held various significant positions:

• Chief of Staff at the International Rescue Committee, where she managed HR for a large non-profit during a critical reorganization period.
• President of MBA Scouting Report, which focused on connecting employers with top MBA candidates.
• President of Hanigan Consulting Group, advising Fortune 500 companies on recruitment strategies.125

Her early career included roles in marketing at Procter & Gamble and PepsiCo, where she developed a strong foundation in marketing and brand management.25

Education and Recognition

Hanigan holds a Bachelor of Science in Business, Economics, and Computer Science from Duke University and has completed a certificate program at the MIT Sloan School of Management. She has been recognized as one of the Top 30 Influential Women in HR Tech and has appeared in major media outlets, including The Wall Street Journal and CNN, highlighting her expertise in HR and recruitment marketing.123

Hanigan's work at SparcStart emphasizes the importance of informal video in recruitment, particularly in adapting to changes brought on by the pandemic, which has reshaped how companies connect with candidates.24