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Mauricio Borges
CMO/CXO Interim / Client Strategy / Digital Transformation -> São Paulo, Brazil - Miami, USA
Professional Background
Mauricio Borges is a highly accomplished Senior Marketing Executive with a robust portfolio that showcases his profound understanding of digital culture and the intricate customer journey. With extensive experience across various industries, including well-known companies such as Natura, Grupo Boticário, Disney, Arezzo, Sodimac (Grupo Falabella), and Groupe SEB, Mauricio has consistently demonstrated his ability to innovate and drive transformation in omnichannel processes. His career is marked by a dedication to developing effective branding, marketing communications, and customer relationship management strategies that cater to both online and offline environments.
Mauricio's eclectic career path highlights his expertise in structuring marketing services and processes while leveraging technology to enhance efficiency and effectiveness. Throughout his journey, he has been instrumental in managing relationships with various marketing suppliers, including advertising agencies, production houses, media companies, and research institutes. These collaborations have allowed him to design and execute multifaceted branding and product strategies that resonate within the Brazilian and Latin American markets.
Beyond strategic development, Mauricio excels in performance marketing, particularly in designing and executing dynamic e-commerce campaigns that yield measurable results. His ability to define content creation and production strategies, coupled with successful on/off media strategies, has set him apart in the competitive landscape of marketing.
Education and Achievements
Mauricio Borges is not only a seasoned professional but also a lifelong learner, having pursued extensive educational opportunities to refine his skills. He holds a Bachelor's degree in Business Administration from the prestigious Fundação Armando Alvares Penteado, where he laid the foundational knowledge crucial for his later successes in the marketing field. Further honing his expertise, he has completed a Marketing Communications Extension program at the University of California, Irvine, which equipped him with cutting-edge insights into mass communication and media studies.
Additionally, Mauricio pursued a specialization in Design Thinking and Leading by Design at Stanford University. This program has significantly contributed to his innovative approach to marketing, allowing him to implement creative solutions that enhance customer experiences across various touchpoints.
His achievements can be seen through his leadership roles and innovative projects at several top-tier organizations. Notably, he served as the Marketing and Trade Marketing Head at Arezzo&Co, where he revolutionized marketing strategies to adapt to the rapidly changing retail environment. As the Marketing Director at Sodimac, he led initiatives that not only boosted brand visibility but also aligned the company's objectives with customer needs and market trends. His experience at Disney adds another layer to his multifaceted career, as he contributed to impactful marketing strategies for one of the most recognized brands globally.
Notable Positions and Contributions
Throughout his career, Mauricio has held various key positions that showcase his versatility and leadership in the marketing domain. As the Founder and Member of the Board at SPVIVE, he played a pivotal role in shaping the direction of the organization, fostering innovation to create lasting value for consumers.
As the Founder and CEO of F*hits TV, he was at the forefront of a digital revolution in the marketing space, leveraging new media to reach audiences effectively. His extensive knowledge has also led him to be a mentor and investor at 3bingo!, where he shares his insights and helps cultivate the next generation of marketing professionals.
In his position as Branding and Marketing Communications Head at Eudora, he successfully implemented strategies that resonated deeply with customers, solidifying brand loyalty and driving future growth. Furthermore, during his tenure as the Advertising Manager for Latin America and Brand Manager for Kaiak at Natura, he showcased his flair for creative marketing by developing campaigns that not only captured attention but also established a strong connection with target audiences.
Mauricio's standout achievements include designing and executing successful CRM programs tailored for both consumers and business partners. His holistic approach has ensured that customer experience is at the core of marketing strategies, facilitating long-term relationships built on trust and satisfaction.
Achievements
Mauricio’s contributions to the marketing field have not gone unnoticed, as he has garnered respect and recognition for his innovative approaches and results-driven methodologies. His deep understanding of both quantitative and qualitative research enables him to dissect and analyze consumer behavior accurately, thereby informing strategic decisions that lead to enhanced ROI for marketing efforts. Through his meticulous monitoring and measurement of results, he has been able to optimize campaigns continuously, ensuring that marketing investments translate into tangible business outcomes.
Moreover, Mauricio possesses a rich history of planning and managing endomarketing processes and strategies that help align organizational goals with employee engagement, ensuring that every team member is invested in the company's brand vision. His prowess in managing events further adds to his multifaceted skill set, allowing him to create memorable experiences that resonate with audiences and reinforce brands.
tags':['Senior Marketing Executive','Digital Culture','Customer Journey','Brand Development','Marketing Strategies','CRM Programs','Omnichannel Processes','E-commerce Campaigns','Consumer Engagement','Marketing Communications','Business Administration','Design Thinking','Mass Communication','Latin America Marketing','Natura','Disney','Arezzo','Sodimac','Groupe SEB'],
questions':['How did Mauricio Borges develop his expertise in omnichannel marketing strategies?','What innovative approaches has Mauricio Borges implemented in e-commerce campaigns?','In what ways has Mauricio Borges influenced branding strategies in the Latin American market?','How has Mauricio Borges utilized his education to enhance his marketing career?','What are some of the most significant challenges Mauricio Borges faced in his roles at top companies like Disney and Natura?']} Dr. Anthony Casale Assistant Professor, Department of Anesthesiology, Massachusetts General Hospital and Harvard Medical School; board-certified anesthesiologist. His special interests include perioperative medicine, neuroanesthesia, and pulse-field ablation. Anthony graduated from the University of California, San Diego (UCSD) with a Bachelor of Science in Physiology and Neuroscience. He completed his M.D. at the Stanford University School of Medicine. Following medical school, he completed an anesthesiology residency at the Massachusetts General Hospital, and a fellowship in neuroanesthesia at the Cleveland Clinic. Dr. Casale has published extensively in the field of anesthesiology and medical education. He serves as a reviewer for several academic journals and has presented research findings at national and international conferences. Dr. Casale is involved in teaching medical students, residents, and fellows and has a strong commitment to advancing anesthesiology through education and mentorship. His contributions to the field have been recognized through various awards for excellence in teaching and research.
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