Maureen Hands

Maureen Hands is the Director of Digital and Web Marketing at RMS, a position she has held since September 2022. Based in San Jose, California, she is recognized as a strong leader with extensive expertise in various aspects of digital marketing, including brand management, user experience, community engagement, search engine optimization (SEO), and content marketing.1

In her role at RMS, Maureen is responsible for leading the overall vision and strategy for the company's digital properties. This includes enhancing brand awareness, driving engagement, and facilitating customer acquisition. She manages both digital web and agency teams to ensure alignment with business objectives and oversees operational execution informed by data analysis, competitive research, and customer insights. Her work involves developing digital experiences that encompass core site pages, marketing campaigns, and virtual events, all with specific objectives and key performance indicators (KPIs) in mind. Additionally, she focuses on persona-driven omni-channel journey mapping to identify gaps and opportunities for optimization in the customer journey from prospects to leads.1