Maulani Affandi

Maulani Affandi is the Head of Skin Cleansing & Baby at PT. Unilever Indonesia, with over 19 years of experience in marketing and consumer insights within the multinational fast-moving consumer goods (FMCG) sector. His career has spanned various roles and responsibilities, focusing on leading category and brand strategies, developing marketing mixes, and executing comprehensive marketing activations across multiple markets.

Professional Background

• Current Role: Head of Skin Cleansing & Baby at Unilever Indonesia.
• Previous Experience:
  • Area Marketing Director for Skin Health Category at GSK (2017-2018).
  • Global Marketing Director for Skin Health in Asia, Middle East & Africa at GSK (2015-2016).
  • Global Marketing Manager for the "Dirt-is-Good" laundry brand at Unilever (2014).
  • Various roles at Unilever Indonesia including Global Brand Manager for Lifebuoy and Consumer & Market Insight Manager.

Education

• Degree: Graduate in Regional & City Planning from Institut Teknologi Bandung (1995-1999).

Skills and Expertise

Maulani possesses core competencies in:

• Leading category and brand strategy development.
• Creating business models and activity plans for existing and new markets.
• Innovating marketing communication and activation strategies.
• Delivering financial results through comprehensive marketing initiatives.

His extensive experience covers markets in Southeast Asia, including Indonesia, Thailand, Vietnam, and more, as well as exposure to developed markets like Brazil, India, and China.

Languages

• Fluent in Indonesian and English.

Maulani Affandi's diverse experience and leadership in the FMCG industry position him as a significant player in Unilever's strategic initiatives in skin cleansing and baby care products.