Maulani Affandi

Maulani Affandi is a seasoned professional with 17 years of experience in Marketing and Consumer & Market Insight in the Multinational FMCG industry, operating at Global, Regional, and Local levels.

His expertise lies in leading category/brand strategy, business models, and activity plans for existing and new market entries, developing marketing mix strategies including innovation, communication, and activation, and consistently delivering top and bottom-line results with 360 marketing activation.

With extensive exposure in South East Asia, Emerging countries, Global, and Developed markets, Maulani has a broad geographical footprint covering regions such as Indonesia, Thailand, Vietnam, Philippines, Malaysia & Singapore, Indochina, ANZ, Brazil, Chile, India, China, Turkey, Hong Kong, and South Korea.

He has worked across various product categories including Skin Care & Cleansing, Laundry, Foods & Beverages, Oral Care, and Feminine Care, targeting diverse consumer segments such as mothers/housewives, young adults, and kids.

Maulani Affandi pursued his education in Graduate, Regional & City Planning at the Institut Teknologi Bandung. Throughout his career, he has held key positions in renowned organizations such as Unilever and GSK, including roles like Head of Skin Cleansing & Baby, Area Marketing Director - Skin Health Category, Global Marketing Director - Skin Health, Global Marketing Manager - Laundry, and various Regional Marketing Manager and Brand Manager positions.

His professional journey encompasses responsibilities in brand management, marketing strategy development, consumer insight, and market analysis, showcasing his versatile skill set and extensive industry knowledge.

Maulani's career history demonstrates a progressive growth trajectory and a track record of driving impactful marketing initiatives for leading FMCG brands across diverse markets.

His blend of strategic thinking, market expertise, and cross-functional leadership abilities positions him as a valuable asset in the FMCG sector.

Maulani Affandi's rich experience, coupled with a strong educational background and a proven track record of success, solidifies his reputation as a distinguished professional in the field of Marketing and Consumer Insights within the FMCG industry.