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Matthijs Tielman
Head of Strategy at Wayne Parker Kent
Matthijs Tielman is a prominent figure in the advertising and content marketing industry, currently serving as a member of the agency management team at Wayne Parker Kent, an Amsterdam-based digital agency. He has a significant background in strategy, having previously held the position of Head of Strategy at Wayne Parker Kent, where he was responsible for overseeing the strategy team across multiple offices.12
In addition to his role at Wayne Parker Kent, Matthijs is also a co-founder of The Content Department, further emphasizing his commitment to innovative content marketing strategies. His expertise extends to brand strategy and content development, which he believes are crucial for creating genuine connections with users through bespoke content and inclusive digital environments.13
Before joining Wayne Parker Kent, Matthijs founded a web shop specializing in bags and accessories for men and hosted a podcast titled "The Brief," where he discussed various topics related to branding and marketing.1 His educational background includes a Master's degree in International Business, which complements his extensive professional experience in the field.3
Matthijs Tielman's contributions to the industry reflect a deep understanding of how digital platforms can enhance communication strategies for clients, making him a key player in shaping modern advertising practices.