HEC Montréal

Institut d'études politiques de Rennes

The University of Edinburgh

Go-To-Market Director @Klaxoon

Responsible for planning and executing HelloWork's expansion efforts into new markets (Western Europe, with a particular focus on UK & Germany).

🛠️ strategic planning, market research
🛠️ product and sales readiness assessment for HelloWork's SaaS solutions (Basile by HelloWork, Career Site)
🛠️ designing and executing go-to-market strategy (lead gen, online & physical events, branding)
🛠️ hiring and managing our business development team

📈 Securing HelloWork's first international clients for its SaaS solutions
📈 Rolling out HelloWork's marketing assets in English, German and Spanish (websites, product intro videos, sales decks, etc.)
📈 Basile by HelloWork awarded with 🥈"Best Employee Referral solution" at In-house Recruitment's Supplier Awards (London)

HelloWork

Head of International Development

Building from scratch Klaxoon's tech alliances ecosystem (Microsoft, Atlassian, Dropbox, etc.)
+
Driving key PR initiatives (Analyst Relations, G2, education partnerships)

Job scope:
- Reporting to Klaxoon's CEO and working in a matrix-style role to launch, coordinate and develop Klaxoon's tech alliances (API integrations + cosell and comarketing motions)
- Ensuring Klaxoon's visibility in Gartner and Forrester's research (supervising Klaxoon's Analyst Relations Manager)
- Forging social and innovative partnerships to grow Klaxoon's CSR footprint (eg. MIT Solve)
- Representing the company at government and corporate events (guest speaker)

📈 Klaxoon winning Microsoft Partner of the Year Award in 2020 (less than 2 years after partnership launch)
📈 Klaxoon awarded "Best UX" at Microsoft Ignite 2019
📈 12 mentions in Gartner/Forrester research articles in 2022, including mentions in Gartner's "Hype Cycle for Digital Workplace" and "Market Guide for Visual Collaboration"
📈 517% ROI captured in Forrester's TEI Study for Klaxoon
📈 Klaxoon awarded with Leader badges by G2 in "Visual Collaboration Platforms" and "Collaborative Whiteboard" categories in Summer and Fall 2022

Klaxoon

Alliances & Partnerships Director

Driving Klaxoon's global sales and partnerships in the education sector with a team of 2 account managers and 1 CSM.

📈 Revenue x2 
📈 Signing an innovation partnership with University of Rennes1 (€8m in government funding secured since 2018) 
📈 Top clients secured include Harvard, MIT, London Business School, HEC, EM Lyon, etc.

Sales Manager

In coordination with Hult's global leadership team, responsible for driving Employer Relations (all programs) for Hult's London campus, while managing the Hult Alumni community globally (20k+ students)

Hult International Business School

Director of Employer Relations (Europe) & Alumni Relations (Global)

In charge of driving Employer Relations activities for Hult's Undergraduate program (London, San Francisco).

Responsibilities:
Our Employer Relations department aims at providing our Bachelor students and graduates with (1) valuable internship and employment opportunities, (2) real-life consulting projects with leading companies and prominent start-ups, (3) while reinforcing links with parents and alumni.

📈 Key achievements:
- +8% progress in post-graduation placement YoY
- Consulting projects secured with leading brands including Amazon, Ferrari, Unilever & Virgin Money
- 60+ companies present on campus during the academic year
- VIP industry speakers and thoughts leaders (Amazon, Cisco, EY, Havas, PwC, Spotify, TechCrunch, World Economic Forum, WWF)

Director of Employer Relations - Undergraduate program

Responsible for Hult's Undergraduate enrollment and marketing activities in Western Europe, managing a multicultural team sourcing talented profiles to complete a Bachelor of Business Administration in the world's most international business school.

Our Enrollment department is helping our applicants to research their options, providing them with support throughout the application process and offering them to network with like-minded candidates.

Job scope:
- Designing and implementing our Bachelor sales and marketing strategy in Western Europe to meet annual recruitment targets
- Team management: 6 Undergrad enrollment officers, 1 application manager, 2 junior coordinators
- Driving business development in Northern/Western Europe for our Bachelor program
- Coordinating online/offline Marketing activities
- Speaking at key student recruitment events and professional events in Europe

📈 Key achievements:
+81% growth in student population (Northern/Western Europe) since 2012
Extending Hult's international schools network
Improving Hult's Bachelor brand in key countries (UK, France, Norway, Spain, ...)
Hiring and training top performing enrollment officers

Sales & Marketing Director - Undergraduate (Europe)

Consultant for a Paris-based consulting firm providing a wide range of Change Management and Organizational Development services to private companies and public sector institutions.

Job scope & achievements :
- Working with C-level clients on strategy planning and process re-engineering missions
- Delivering management training (topics: project management, meeting efficiency, designing dashboards and key performance indicators, running a performance appraisal review, ...),
- Working with HR and operational teams in rolling out stress-at-work relief programs,
- Rolling out Google Workspace internally (client surveys, 360° performance review, turnkey collaborative workspaces for clients, ...)

SCLA-PERFORMANCE HUMAINE

Management Consultant

Assistant to Valeo's Global Head of Project Management methodologies

Missions:
-Develop a project management platform powered by Google Apps
-Manage project documentation and information portals used by plants and SBUs worldwide
-Update project management handbooks and standard documents used by Valeo engineers
-Analyze incidents reported in during projects

Valeo

Analyst

I officiated as a teaching assistant from Sept 2007 to May 2008. My role consisted in assisting the professors from the "Research in Leadership" department at HEC. I coordinated some assignments in class, managed an online forum and made sure the lectures bibliographies were up to date.

HEC Montreal

Teaching assistant

Sales intern for a software engineering company designing tools to help businesses comply with international security standards (ISO27001, etc.)

Skills and achievements : 
- training to understand the logics of ISO 27001 standards
- keeping Callio’s CRM system up-to-date
- cold calls and follow-ups on potential European clients and resellers.

Matthieu Poupard