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Matthias Wollensack
Content Marketing Manager at Touring Club Suisse
Professional Background
Matthias Gutfeldt Wollensack is a highly skilled professional with a rich background in e-commerce, online marketing, and content management systems. His career is marked by a commitment to excellence, innovation, and international project management, demonstrating his ability to thrive in multicultural environments. With his strong expertise in Search Engine Optimization (SEO), usability, and social media, Matthias has made significant contributions to the digital landscape, particularly in the travel and healthcare sectors.
Matthias began his career as a Web Programmer at Inselspital Bern, where he honed his technical skills and became adept at creating user-friendly digital experiences. His role as Research Secretary allowed him to gain insights into research-driven project management, paving the way for his future endeavors in a tech-driven world.
Following his time at Inselspital Bern, Matthias joined !frappant as a Web Programmer, where he played a crucial role in developing online solutions tailored to client needs. He later expanded his horizons as an Internetspezialist/Contentmanager at Visana Assurances SA, a position where he successfully combined his technical prowess with his keen understanding of content strategies to enhance user engagement and drive organic traffic.
Matthias's career took a significant leap when he transitioned to sesamnet GmbH as a Projektleiter und Web Developer. In this role, he managed projects that required precise coordination, technical development, and a deep understanding of client objectives, showcasing his leadership skills and dedication to delivering results.
His expertise led him to become the E-Commerce Manager at SkyWork Airlines AG, where he was instrumental in optimizing the airline's e-commerce strategies. His work focused on developing robust payment solutions and innovative booking engines that enhanced client experiences and boosted conversion rates. After his tenure at SkyWork Airlines AG, Matthias took on the role of Content Marketing Manager at Touring Club Suisse, where he utilized his vast knowledge in online marketing to create compelling content strategies that resonate with diverse audiences.
Education and Achievements
Matthias Gutfeldt Wollensack pursued his studies in Clinical Psychology at the University Of Bern, where he developed critical analytical and problem-solving skills. The blend of psychology with technical expertise has equipped him with a unique perspective, allowing him to understand user behavior, which is essential in the fields of usability and online marketing. His educational background complements his professional experience by enabling him to create more user-centered design principles.
Matthias's multilingual abilities, being a native German speaker, fluent in English, and conversationally proficient in French, broaden his communication skills, allowing him to engage with a variety of stakeholders across different countries and cultures. This skill set is particularly beneficial in international project management where clear communication is key.
His continuous improvement mindset and commitment to staying updated with industry trends is reflected in his proactive approach to learning. He constantly seeks new opportunities for professional development within the ever-evolving e-commerce and online marketing spheres.
Achievements
Throughout his career, Matthias Gutfeldt Wollensack has attained numerous achievements reflective of his capabilities in digital marketing and project management. Some notable mentions include:
- Successfully managing and executing multi-faceted projects at sesamnet GmbH and SkyWork Airlines AG, leading to enhanced brand visibility and improved customer engagement.
- Developing effective SEO strategies that resulted in significant increases in organic search traffic and user engagement rates for multiple clients.
- Implementing advanced content management systems at Touring Club Suisse to streamline content distribution and enhance the user experience.
- Leading the development of innovative booking engines, strategically optimizing the user journey while integrating a smooth payment solution at SkyWork Airlines AG.
- Leveraging social media platforms to create powerful marketing campaigns that reached wider audiences, thereby building a strong online presence for his employers.
Matthias's contributions to the e-commerce and digital marketing industries have not only benefitted the organizations he has worked with but have also positioned him as a thought leader in the domain. His passion for enhancing user experiences, combined with his technical skills and understanding of psychology, continues to shape his effective marketing strategies and project implementations.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.