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Matthias Friis
Co-Founder at Horago
Professional Background
Matthias Friis is an accomplished entrepreneur and marketing professional with a rich background in online advertising, B2B sales, and direct sales. As the Co-Founder of Horago Ltd., Matthias has been instrumental in guiding the company towards delivering innovative solutions that cater to the evolving marketing landscape. With a strong emphasis on understanding consumer behavior and leveraging digital platforms, Matthias excels in helping businesses craft strategies that drive results and enhance their brand presence in the competitive market.
Prior to his venture with Horago Ltd., Matthias successfully operated Salg & Marketing v/Matthias Friis, where he honed his skills in marketing strategies and client relations. Under his leadership, the business thrived as a notable name in the region, providing comprehensive marketing solutions tailored to the needs of various businesses. His work at Salgsbureauet ApS as a Field Marketing Consultant further enriched his experience, allowing him to engage with clients directly and understand the nuances of the marketing industry from a hands-on perspective.
Early Career
Matthias's career journey began with his formative years as a Life Guard and Swim-coach at Esbjerg Svømmeklub. This early role not only enriched his leadership skills but also instilled a sense of responsibility and teamwork that he carries into his professional endeavors. The combination of being actively engaged in sports and community work has enhanced his interpersonal skills, making him an adept communicator and team player.
Education and Achievements
Matthias Friis studied at Rybners Gymnasium, where he pursued a rigorous HHx program centered on International Business. This academic foundation has been pivotal in shaping his analytical and strategic approach to business and marketing. The unique curriculum offered at Rybners Gymnasium equipped Matthias with the tools necessary to navigate the complexities of international markets and develop robust business strategies.
With a firm belief in continuous learning and adaptation, Matthias is committed to keeping up with industry trends and evolving digital marketing techniques. His entrepreneurial spirit and educational background not only reflect a deep understanding of market dynamics but also a passion for fostering relationships that lead to mutual growth.
Achievements
Throughout his career, Matthias has built a reputation as a thought leader in the marketing sector. His expertise extends across various areas, including online advertising and B2B strategies, which are essential in today’s digital-first environment. He is recognized for his ability to connect with clients on a personal level while offering data-driven insights that lead to improved marketing performance.
In his role at Horago Ltd., Matthias has been at the forefront of implementing cutting-edge marketing technologies that enhance clients’ engagement and conversion rates. His leadership has transformed Horago Ltd. into a go-to partner for businesses seeking to strengthen their market position through innovative marketing strategies.
In addition to his professional achievements, Matthias has made significant contributions to the community as a dedicated swim coach. His involvement in coaching aspiring swimmers reflects his commitment to mentorship and youth development, showcasing his belief in the importance of nurturing future talent.
As a dynamic figure in the marketing and advertising industry, Matthias Friis continues to leverage his broad skill set to enable businesses to thrive in a competitive environment. His entrepreneurial journey is marked by a series of impactful decisions and strategies that underline his commitment to excellence in everything he undertakes.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.