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Matthias Ankli
Director of Marketing at Trackforce Valiant, the Leading Security Workforce Management Solution
Professional Background
Matthias Ankli is a seasoned marketing professional with over a decade of extensive experience in the marketing domain, particularly centered around planning, executing, and managing marketing programs within the enterprise and consumer software industries. His expertise has been honed through a series of significant roles in various organizations where he has led transformative projects aimed at enhancing brand visibility and driving demand generation.
Matthias currently holds the position of Director of Marketing at Trackforce Valiant, where he spearheads innovative marketing strategies that align with the company’s mission to deliver exceptional workforce management solutions. In this role, he demonstrates his prowess in leading cross-functional teams to achieve high-impact lead and demand generation programs. His ability to blend strategic planning with project execution has made him a recognized leader in the industry.
Previously, Matthias served as the Director of Corporate Marketing at Trackforce Valiant. His contributions during this tenure were instrumental in shaping the company’s marketing efforts, ensuring that the branding and communications were not only coherent but also aligned with the strategic goals of the organization. His leadership extended further into the marketing landscape during his time at Empyr, where he held the position of Marketing Director until its acquisition, pioneering initiatives that significantly influenced branding and marketing communications.
Prior to these pivotal roles, Matthias amassed significant experience at SweetLabs, Inc. as Director of Marketing Communications, where he championed various marketing strategies that boosted the company's market presence. His career progression at StackIQ, Inc., where he worked as the Director of Marketing until its acquisition, showcases his adaptive strategies in navigating the marketing challenges that come with mergers and acquisitions.
Matthias’s journey in marketing began at DivX, Inc., where he held multiple roles, including Manager of Marketing Programs and Brand Marketing Specialist. These early experiences equipped him with foundational skills in vendor selection and management, digital marketing, content marketing, public relations, social media marketing, and event management.
Education and Achievements
Matthias holds a Bachelor of Business Administration (BBA) degree from ZHW, specializing in business management, marketing, and related support services. This academic background laid the groundwork for his successful career in marketing and business development. His education has been complemented by practical experience and ongoing professional development through various industry engagements, including conferences, trade shows, and networking events.
Throughout his career, Matthias has consistently demonstrated his capability in executing comprehensive marketing strategies that leverage both organic and paid search techniques. His specialty in content marketing has enabled him to craft compelling narratives that resonate with target audiences. Matthias’s astute understanding of digital marketing dynamics and his ability to select and manage vendors effectively have significantly contributed to the success of each project he has undertaken.
Matthias’s leadership in social media marketing and public relations has established him as a versatile marketeer capable of adapting strategies based on the evolving digital landscape. His organizational skills, combined with his attention to detail during conference and event management, have further cemented his reputation as a results-driven marketing leader.
Achievements
Over the course of his remarkable career, Matthias Ankli has achieved numerous accolades that underscore his success in the field of marketing. His strategic oversight in high-impact lead generation programs has led to measurable increases in brand engagement and customer acquisition across the enterprises he has worked with. Furthermore, his commitment to excellence in branding initiatives has not only enhanced organizational reputations but also fostered lasting relationships with clients and stakeholders.
Matthias’s experience with high-profile trade shows and conferences has further heightened his visibility within the industry. Through meticulous planning and execution, he has transformed these events into powerful platforms for brand promotion and relationship building. His innovative approach to marketing communication has consistently showcased his ability to meld creativity with strategic insight, further enhancing his contributions to the field.
In addition to his professional endeavors, Matthias is keenly interested in staying abreast of emerging trends and technologies in digital marketing. This commitment to lifelong learning ensures that he remains a valuable asset in any marketing initiative, adapting to new challenges with ease and proficiency.
tags':['Marketing Planning','Demand Generation','Digital Marketing','Content Marketing','Branding','Public Relations','Event Management','Social Media Marketing','Project Management','Enterprise Software','Consumer Software','Lead Generation Programs'],
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.