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Matthew Yazge
VP, Head of Research at MRC
Matthew Yazge is an accomplished consultative sales leader known for consistently surpassing sales targets, fostering enduring client relationships, and nurturing top talent in the industry. He is highly regarded as a partner by Fortune 500 companies and executives for his role in facilitating the realization of marketing and strategic objectives.
Matthew's educational background includes pursuing a Bachelor of Science in Marketing and Entertainment Business at NYU Stern School of Business, reflecting his commitment to blending marketing expertise with entertainment industry knowledge.
Throughout his career, Matthew has held key positions in reputable organizations, serving as VP and Head of Research at MRC, Head of Nielsen Esports, VP for North America Brands at Nielsen Sports, VP responsible for Brand Partnerships in Music and Film at Nielsen, Director of Sponsorship Insights and Analytics, Account Director, and PRIDE Co-lead at Nielsen. He has also contributed in roles such as Account Manager, Analyst, and Research Assistant at Nielsen, demonstrating a diverse skill set and in-depth industry knowledge.
Matthew's professional journey began with roles as a Social Media Intern at Cake Group, a Marketing Intern at Havaianas US, and a Marketing Apprentice at The New 42nd Street, Inc., showcasing his early passion and dedication in the marketing and entertainment realms.