Matthew Yazge

Matthew Yazge is a seasoned executive in the entertainment research industry. He previously served as the VP, Head of Research at Luminate, a joint venture between Penske Media and MRC Entertainment, from August 2020 to April 2023.13 In this role, he led commercial engagement and oversaw research offerings for music, gaming, film, and TV clients, as well as brands.12

Yazge has over a decade of experience in research and entertainment marketing. Prior to his role at Luminate, he spent over nine years at Nielsen, where he led the Sports Sponsorship and Esports practices.12 His career has focused on helping leaders in global entertainment and partnership marketing with their strategies across music, film, gaming, fashion, and lifestyle sectors.1

Currently, Matthew Yazge is the President of Certeza Global Research + Consulting, a position he has held since July 2024.3 He is known for his expertise in meeting sales targets, building long-term client relationships, and developing high-performing talent.3

Throughout his career, Yazge has been recognized for his advocacy work in diversity and inclusion, particularly in the LGBTQ+ space.12 He has served as a board member for Queer Capita, a non-profit organization focused on creating community and career pathways for Queer music professionals.13

Matthew Yazge holds Bachelor of Science degrees in Marketing and Entertainment Business from NYU Stern School of Business. His LinkedIn username is indeed matthewyazge.3