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Matthew Brown
VP, Marketing & Ad Monetization at Kongregate
Professional Background
Matthew Wastrodowski is a seasoned professional with an impressive background in marketing and ad monetization, particularly within the gaming and digital media sectors. With an extensive career spanning over a decade at Kongregate, one of the leading web gaming platforms, he has held various significant roles. Currently, Matthew serves as the Vice President of Marketing & Ad Monetization at Kongregate, where he orchestrates innovative strategies that maximize revenue while ensuring a seamless user experience. His in-depth understanding of digital advertising trends, combined with his strong analytical skills, has established him as a respected leader in the industry.
Before ascending to the top tier of management at Kongregate, Matthew honed his skills and expertise in multiple positions within the company, starting as an Account Executive focused on Digital and Mobile Ad Sales. His journey through the ranks included pivotal roles such as Senior Marketing Manager, Ad Monetization, and Director, Ad Monetization, where he played a crucial role in shaping the ad monetization strategies that have propelled Kongregate to its industry-leading position. His deep knowledge of ad sales and client relationships has helped him cultivate a robust network of partnerships that drive success.
In addition to his current role, Wastrodowski has served as an Ad Monetization Advisor at Carry1st, a company known for its gaming and mobile app developments, where he applied his expertise to enhance monetization opportunities in emerging markets. This role further diversified his experience and allowed him to influence digital advertising strategies on a broader scale.
Education and Achievements
Matthew's academic foundation is rooted in a strong liberal arts education, having graduated from Connecticut College with a Bachelor of Arts in Sociology and Philosophy, during which he had the honor of being named to the Dean's Honors List. This academic achievement reflects his commitment to excellence and critical thinking, qualities that have contributed to his professional success.
In addition to his degree from Connecticut College, Matthew also expanded his perspectives and knowledge through studies at the University of Sydney, enhancing his global outlook and understanding of diverse cultural perspectives. This combination of educational experiences informs his marketing strategies and approaches to ad monetization, enabling him to communicate effectively with a wide range of audiences and clients.
Notable Contributions
Matthew's impact on the marketing and ad monetization landscape extends beyond his day-to-day responsibilities. He has been instrumental in pioneering campaigns that integrate innovative technologies and buyer strategies, optimizing revenue generation while maintaining user engagement. His efforts have culminated in substantial growth for Kongregate, making it a pivotal player in the gaming industry.
Early in his career, Matthew worked as a Senior Investment Associate and then an Investment Associate at UM WW, where he gained invaluable insights into media buying and investment strategies. This experience laid the groundwork for his successful transition into digital ad monetization. Matthew also demonstrated his leadership potential by co-directing the Watts/Century Latino Organization, showcasing his commitment to community engagement and social responsibility in the advertising and media sectors.
In every position he has held, from intern roles to executive leadership, Matthew has demonstrated a dedication to professional growth and delivering results that exceed expectations. His career is a testament to the power of strategic thinking, adaptability, and a deep understanding of market dynamics.