Matthew Siesing

Matthew Siesing is a seasoned digital marketing professional currently serving as the Director of Paid Media at ROI Revolution, Inc., a company based in Raleigh, North Carolina.12 With a career spanning several years in the digital marketing industry, Siesing has developed expertise in various aspects of paid media strategies.

Career Progression

Siesing's career at ROI Revolution has shown steady growth and advancement:

• Current Role: Director of Paid Media (since August 2022)2
• Previous Positions:
  • Director of Paid Search (July 2021 - August 2022)
  • Head of Paid Search (July 2019 - July 2021)2

Expertise and Responsibilities

As the Director of Paid Media, Siesing likely oversees a range of digital advertising initiatives:

• Managing paid search campaigns
• Developing strategies for Google Shopping
• Overseeing paid media efforts across various platforms

His role is crucial in driving success for brands, especially as paid media continues to evolve rapidly in the digital landscape.3

Professional Network

Matthew Siesing maintains an active professional presence:

• He has 360 connections on LinkedIn1
• His LinkedIn profile can be found under the username matthew-siesing-4670aa31

Contributions to the Field

Siesing's expertise is not limited to his day-to-day responsibilities. He has also contributed to the broader digital marketing community:

• Co-authored an article on "4 Digital Marketing Opportunities Most Consumer Brands Miss" for the ROI Revolution blog4
• Contributed to an article on "7 Common (Newbie) Google Analytics Mistakes," sharing insights from his experience in the field5

Matthew Siesing's role at ROI Revolution and his contributions to the digital marketing field demonstrate his significant experience and expertise in paid media strategies and their implementation for driving business growth.