Matthew Shapiro

Matthew Shapiro is a seasoned professional in the sports industry, currently serving as the Vice President of Global Event & Market Strategy at the National Football League (NFL).1 He has been with the NFL for over 15 years, steadily climbing the ranks and taking on various roles within the organization.1

Shapiro's career at the NFL began in 2007 when he joined as a Community Relations & Public Relations Assistant.1 He then progressed through several positions, including:

• Junior Rotational Program (2009-2010)
• Coordinator, Customer Marketing and Sales (2010-2011)
• Manager, Fan Strategy & Marketing (2011-2014)
• Director, Event Strategy and Integration (2014-2018)
• Vice President, Event Strategy & Integration (2018-present)1

In his current role, Shapiro is responsible for overseeing the NFL's global event strategy and marketing initiatives.3 He plays a crucial part in the league's international expansion efforts, working to grow the NFL's fan base worldwide.3

Shapiro is known for his expertise in event planning, fan engagement, and marketing strategies within the sports industry. He has been involved in reimagining the NFL's Pro Bowl Games, focusing on creating more engaging and social media-friendly content to attract younger audiences.2

Matthew Shapiro is an alumnus of New York University, where he likely studied sports marketing or a related field.