Matthew Reischauer

Matthew Reischauer

Matthew Reischauer is a dynamic and inspirational leader with deep expertise and experience in marketing and brand development. He currently serves as the Senior Director-Brand and Content at McDonald's, a role he has held since April 2021.1

Professional Experience

• Senior Director-Brand and Content, McDonald's (April 2021 - Present)

  • Collaborates across functions and with field and operator partners to drive marketing-led growth with a focus on customer-centric, brand-building content creation.1

• Senior Director Global Learning and Development-Marketing, McDonald's (April 2018 - April 2021)

  • Built and executed the organization's first capability strategy for the Marketing function, deploying multiple programs in all markets and making an impact on thousands of marketers and agency partners.1
  • Led the team in charge of building and deploying a digital education strategy, first deployed in the US.1

• Senior Director-Brand Marketing (Secondment in the US market during COVID), McDonald's (April 2020 - September 2020)

  • Led the team charged with investing $100,000,000 incremental dollars in marketing; resulting program, called "Famous Orders," exceeded short-term benchmarks and reframed the approach to value.1
  • The "Famous Orders" platform broke all internal social media records, earned over 2000 media placements, and resulting consumer demand caused a break in supply.1

Prior to joining McDonald's, Reischauer held various marketing roles at MillerCoors from 2013 to 2018, including Senior Manager of Learning and Development, Insights Manager, and Associate Marketing Manager.1

Education

• Marquette University, BA in History (1996 - 1999)
• Marquette University, MA in History (2004 - 2006)
• Marian University of Fond du Lac, M-Ed in Educational Technology (2006 - 2008)1