Matthew Michaelson

Matthew Michaelson is the Co-Founder and CEO of Smalls, a company dedicated to providing fresh, human-grade cat food. He co-founded Smalls in 2016 alongside Calvin Bohn, driven by a desire to address the lack of high-quality food options specifically for cats, an area often overlooked in the pet food industry dominated by dog-centric brands.124

Background

Michaelson grew up in Portland, Oregon, and pursued his studies in entrepreneurship at Northeastern University. His professional journey included significant roles at THINX, where he was instrumental in growth and digital marketing strategies during its early years.23

Smalls' Mission

Under Michaelson's leadership, Smalls has adopted a subscription model that emphasizes customization and customer engagement. The company focuses on producing gently cooked cat food tailored to meet the specific dietary needs of cats, ensuring that all recipes exceed industry nutritional standards.12

Recent Developments

In March 2023, Smalls raised $19 million in funding to expand its product offerings beyond food to include toys and treats, further solidifying its commitment to enhancing the lives of cats.56 Michaelson's vision extends to addressing various health needs of cats, such as diabetes and renal failure, through specialized diets.1

Personal Philosophy

Michaelson emphasizes the importance of surrounding oneself with supportive mentors and maintaining personal well-being as essential components of entrepreneurial success. He believes that understanding the unique needs of cats can revolutionize how pet food is produced and marketed.23