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Matthew McKenzie
Director Business Development North Asia at DKSH Consumer Goods
Professional Background
Matthew McKenzie is a seasoned expert in International Business Development and Brand Building, currently based in the vibrant city of Hong Kong. His extensive career in building multiple international brands across the Asia-Pacific region highlights his ability to navigate complex markets effectively. With a demonstrated track record of success, Matthew has been instrumental in constructing highly effective teams that continuously deliver successful outcomes regardless of the market challenges faced.
As a Director of Business Development for North Asia at DKSH Consumer Goods, he has played a pivotal role in steering the brand development strategy to success. His experiences in various leadership roles enable him to bring a wealth of knowledge concerning market dynamics and consumer preferences in Asia, making him a valuable asset in any business venture.
Education and Achievements
Matthew's educational background laid a solid foundation for his thriving career. He earned his Master's degree in International Business from the renowned University of New South Wales, where he honed his expertise in global trade, market analysis, and strategic planning. This advanced education, paired with his Bachelor's degree in Korean Studies from Korea University, equipped Matthew with a unique perspective on cultural nuances and the intricacies of business engagement in East Asia.
Notable Roles and Contributions
Throughout his illustrious career, Matthew has held several significant positions in various reputable organizations. Before his current role, he served as the General Manager of Marketing - Asia at Bright Food Asia Limited, where he oversaw marketing operations and drove growth strategies in a competitive sector. His leadership skills were also highlighted during his tenure as Chairman of the Food & Beverage Committee at AustCham Shanghai, where he contributed to the development of collaborative efforts among industry professionals.
Additionally, Matthew was the Co-Founder and Executive Director of The Export Group Ltd., where he showcased his entrepreneurial spirit and commitment to fostering international trade. His tenure as the Head of International Business at Sanitarium Health Food Company and as the Export Director - Asia Pacific at Campbell Soup Company further solidified his reputation as a pioneer in brand development and export strategies. Matthew also holds previous experience as an Export Business Manager at Campbell Arnotts and Dairy Farmers, which provided him with insightful experiences that enhance his current capabilities in international business dealings and brand strategies.
Conclusion
Matthew McKenzie’s background is a testament to his prowess in driving international business growth and brand establishment across Asia. With a strong educational foundation and a wealth of practical experience, he embodies the qualities of a strategic thinker and an effective leader, committed to delivering successful outcomes in diverse markets. His dedication to continuous improvement and innovation in brand building reflects his status as a leader in his field, ensuring his ongoing success in the international business landscape.