University of Southern California

National Account Executive at CBS Corporation

• Manage digital brands and products across NBCU Entertainment portfolio, including Peacock, News, Sports and Telemundo to drive revenue and performance.
• Provide clients with strategic and tactical guidance to achieve online marketing and sales objectives.
• Analyze data and delivery and provide client feedback to configure, operate and optimize plans and campaigns. 
• Work with all internal departments (Ad Ops, Marketing, Sales, Management, Site Teams, etc.) on the development and implementation of     client campaigns. 
• Create media plans that meet customer needs and maximize revenue across the NBCUniversal portfolio. 
• Monitor account performance and proactively provide solutions to internal teams and clients.
•Proficient in digital systems including Operative One, Salesforce, FreeWheel, Wide Orbit, Google Ad Manager, Microsoft Outlook, etc.
•Expert working with KPI’s, CPM’s, impressions, demographics, rates, ratings and trends.
•Execute monthly client billing and invoicing.

NBCUniversal

Account Manager

• Develop new business and partnership opportunities to grow and maintain long term business relationships with agencies and client direct including; Toyota, McDonald’s, AT&T, Coca-Cola, Live Nation, Showtime, Google, Citibank, etc.
• Create brand marketing and digital programs, as well as traditional advertising sales initiatives for all national, regional and local campaigns that exceeded $3.5M in sales.
• Manage accounts and budgets in all categories and educate clients on how to best engage with consumers to increase profitability.
• Develop strategic presentations and proposals to exceed clients initiatives and objectives by driving awareness, traffic and revenue.
• Identify key practices to promote leadership and teamwork to achieve business results and ensure client retention.

Lamar Advertising Company

Senior National Account Executive

Create new business and marketing opportunities to grow and maintain long term business relationships.
• Provide Fortune 500 corporations, companies and agencies maximized effective advertising and promotional campaigns to create brand awareness and drive revenue in excess of $2.5M.
• Develop results-driven marketing, experiential and digital advertising campaigns for all national, regional and local sales activities.
• Grow business programs, new digital technologies and categories to increase revenue and achieve client satisfaction.
• Manage day-to-day account activities and provide ROI for clients, setting KPI’s and overall analytics to ensure brand success.
• Meet all marketing, promotional and sales revenue target goals and budgets.

EYE Corp Media

Sr. National Account Manager

· Develop new business and marketing opportunities to grow and maintain long term business relationships.
· Work closely with corporations, companies and agencies to maximize effective advertising and promotional campaigns to create brand awareness and drive revenue.
· Provide leadership to sales and marketing personnel for all national, regional and local activities.
· Expand business activities, new technologies and categories to increase revenue and achieve client satisfaction.
· Manage continuous service throughout all program phases to ensure business renewal.
· Exceed and meet all marketing, promotional and sales revenue goals.

CBS Corporation

National Account Executive

· Developed and maintained strategic partnerships with agencies and businesses to drive revenue and create consistent brand awareness.
· Created and managed national and regional integrated digital marketing, advertising, promotional and brand initiatives.
· Provided strategic briefs and ongoing analysis of marketing activities to help optimize effective media campaign performance and monitor competition in the marketplace.
· Collaborated with cross-functional groups and agencies to execute strategic marketing plans.
· Managed accounts, budgets and exceed expectations and goals across the portfolio.

WESTFIELD CORPORATION

Partnership Marketing Director

· Marketing, sales and maintaining consistent brand representation of Kodak digital and video solutions to prospective and existing partners.
· Created and executed brand marketing, promotions, advertising, business and creative development plans.
· Secured and managed partnerships that increased revenue and exceeded sales targets.
· Grew and analyzed the business potential by evaluating profit, volume and market share.
· Directed the creative development process and developed and managed budgets.

EASTMAN KODAK COMPANY

Marketing Director & Account Management

· Implemented and executed long-term strategies that drove and increased incremental revenue, market share and repeat consumer conversion.
· Established, developed and negotiated multi-party corporate brand partnership opportunities with Fortune 500 corporations. 
· Developed and established cross-functional opportunities with internal business units including home video, recreation, theatrical, television, music and interactive divisions.
· Researched and developed strategic business proposals and digital marketing programs designed to provide product exposure to over 10 million consumers annually.
· Created demographic-specific sales, digital marketing and promotional programs. 
· Conducted ongoing statistical analysis of sales performance, profit and traffic-driving programs.
· Managed team and developed departmental annual budgets.
· Achieved and exceeded revenue sales goals.

UNIVERSAL STUDIOS MARKETING

Promotions Director

· Created and implemented strategic marketing, promotional, advertising, sales and business plans to generate consumer loyalty and incremental revenue.
· Developed and maintained alliances with Fortune 500 companies to produce comprehensive promotions resulting in radio, print, cable television, special events, outdoor and website opportunities.
· Implemented and directed cross-divisional marketing opportunities and promotional programs.
· Managed and met budgetary objectives.
· Composed all marketing collateral materials.

Marketing Consultant

· Developed progressive marketing, brand strategies and growth profit for theatrical, television, home video, music properties, retail and theme parks including The Jurassic Park franchise, etc.
· Determined property brand objectives through research and seeking new business opportunities.
· Proposed and managed budgets for promotions, special events and trade shows.
· Created and directed cross-functional marketing opportunities, promotional programs, advertising and special events throughout Universal Studios.
· Developed marketing materials, including brand plans, sell sheets, presentations, creative strategy statements, promotional collateral and trade marketing campaigns.
· Implemented local and national promotions increasing consumer awareness at retail.
· Built long-term relationships with domestic and international licensees, promotional partners and retailers.

Consumer Products Group

Marketing Brand Manager

· Developed and executed strategic marketing, brand and promotional plans for international and domestic studio television and film properties. 
· Provided project management of budgets and timelines, consistently meeting forecasts.
· Created and implemented consumer programs for mass and specialty market retailers. 
· Developed and executed branded creative assets, marketing initiatives and cross-functional programs. 
· Ensured brand consistency for all licensed products and promotions.

Matthew May