Matthew Magain

Matthew Magain is the Chief Doodler and founder of Sketch Group, a visual design agency based in Melbourne, Australia. Since its inception in 2012, Sketch Group has specialized in creating award-winning hand-drawn visuals that help organizations communicate complex messages effectively. Under his leadership, the agency has garnered recognition, including the 2023 Gold Quill Award for its innovative visual storytelling techniques.1

In his role, Magain oversees a diverse team of professionals, including copywriters, illustrators, videographers, and musicians, to produce engaging sketch videos that enhance audience understanding. He also manages graphic recorders who visually capture information during conferences and workshops.1 Beyond Sketch Group, he co-founded VizConf, Australia's largest annual gathering of visual practitioners, which aims to inspire and educate attendees on effective visual communication.1

Magain has a background in user experience design and has previously contributed to platforms like UX Mastery, where he authored articles and hosted workshops on UX principles.1 His career began at PricewaterhouseCoopers, where he worked as a technology consultant before moving into the creative sector.1

For more insights into his work and contributions, you can find him on LinkedIn under the username mattymcg.1