Matthew Lausi

Matthew Lausi is a Senior Vice President at Ipsos, where he specializes in innovation and product development. He provides strategic insights that are informed by a comprehensive understanding of business issues and models. His expertise includes brand strategy, which is crucial for guiding companies in optimizing their market presence and product offerings.1

Lausi has a notable background in the field, having participated in various industry discussions and events. For instance, he has been involved in panels focused on optimizing user experience design, highlighting his role in enhancing product usability through innovative strategies.23 His contributions to Ipsos have been recognized in various contexts, including awards ceremonies such as the David Ogilvy Awards, where he commented on client successes.4

In terms of education, Matthew Lausi attended the University of Pittsburgh, which has contributed to his foundational knowledge in business and marketing strategies.1 His professional journey reflects a commitment to advancing the field of market research and consumer insights through innovative practices.