Matthew Kull

Matthew Kull is a prominent figure in the motorcycle retail and e-commerce industry, currently serving as the CEO of Comoto Holdings, Inc. and a Board Member since its inception in 2016. He co-founded RevZilla, an online retailer for motorcycle enthusiasts, in 2007 and has played a significant role in its growth and success.

Professional Background

• Co-founder of RevZilla: Kull co-founded RevZilla in Philadelphia, which has become a leading e-commerce platform for motorcycle gear and accessories. His leadership helped establish RevZilla as a key player in the motorcycle enthusiast market.

• Transition to Comoto Holdings: In 2016, RevZilla became part of Comoto Holdings, which also includes Cycle Gear, a brick-and-mortar retailer. Kull's role evolved from COO to interim CEO and then to permanent CEO, where he focuses on integrating both brands to enhance customer experience across various channels.13

• Leadership Style: Kull emphasizes the importance of collaboration and listening within his leadership approach. He aims to leverage the strengths of both RevZilla and Cycle Gear while maintaining their unique identities.1 His strategy includes improving omni-channel sales and enhancing the digital presence of both brands.3

Current Roles

• CEO of Comoto Holdings: As CEO, Kull oversees strategic direction and operational management, aiming to advance the experience of motorcycle enthusiasts across North America.23 He has been instrumental in navigating the challenges posed by competitive e-commerce landscapes dominated by giants like Amazon.

• Board Member at Mishimoto: In addition to his role at Comoto, Kull serves on the board of Mishimoto, further extending his influence in the automotive aftermarket industry.45

Personal Insights

Kull's background includes a strong passion for motorcycles and entrepreneurship. He grew up in Bucks County, Pennsylvania, which has influenced his career trajectory in the motorcycle industry. His commitment to fostering innovation and customer satisfaction remains central to his vision for Comoto Holdings.3

In summary, Matthew Kull is a key leader in the motorcycle retail space, known for his strategic insights and dedication to enhancing customer experiences through both e-commerce and physical retail channels.