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Matthew Kramer
Head of Advanced TV Strategy
Professional Background
Matthew Kramer is a highly accomplished executive known for his robust leadership in shaping the future of advertising and media through innovative approaches to connected storytelling. As the Chief Revenue Officer at Connected-Stories, he is at the forefront of guiding the platform's expansion into the US market. His mission revolves around actively engaging creative and media agencies, brands, and publishers, and providing them with holistic solutions for effectively managing consumer journeys. By leveraging video ads across a multitude of channels—including online video, addressable TV, and digital out-of-home—Kramer is dedicated to enhancing consumer engagement in a rapidly evolving digital landscape.
Prior to his pivotal role at Connected-Stories, Kramer served as the Managing Director of Advanced Advertising for Omnicom Media Group. In this capacity, he spearheaded strategic initiatives that focused on product development and publisher partnerships within the emerging media sector. His expertise ranges across data-driven targeting strategies, connected devices, and Over The Top (OTT) applications, demonstrating his commitment to advancing television and digital media solutions.
Kramer’s impressive trajectory in the advertising domain began with his role at Accuen, where, from 2012 to 2015, he distinguished himself as the programmatic video expert. Leading product development in their Emerging Marketplaces group, he was instrumental in defining, architecting, testing, and executing new products tailored for Omnicom agencies and their clients. His background in offline media strategy provided a unique lens through which he addressed the dynamics of online video offerings and recalibrated perceptions of value for his team. His influence extended beyond online video; he also played a key role in the development of programmatic solutions for television, mobile, and digital out-of-home advertising.
With over a decade of experience in both offline and online lead acquisition channels, Kramer has cultivated a rich understanding of media strategy. His career commenced at Wunderman Media, where he honed his skills in DRTV and print planning. This foundational experience paved the way for subsequent roles, such as cross-channel media supervisor at MECi, where he deepened his expertise in the display and search advertising space.
Education and Achievements
Matthew Kramer's educational background is as impressive as his professional journey. He has furthered his knowledge and skills through various prestigious institutions, earning multiple certifications that underscore his dedication to continuous learning. He studied Business Foundations Specialization at The Wharton School, one of the nation's leading business schools, which provided him with a strong foundation in financial and strategic business principles. Additionally, his studies at Yale University, where he concentrated on Strategic Negotiations, showcase his commitment to mastering the art of negotiation in the business landscape—a crucial skill for anyone in leadership roles such as his. Most importantly, Kramer holds a Bachelor of Arts (B.A.) in Professional Writing and Marketing from Kutztown University of Pennsylvania. This diverse background in both writing and marketing equips him with a distinctive skill set that aligns perfectly with his work in advertising and media.
His contributions to organizations extend beyond the corporate environment. Kramer has held prominent positions in various organizations, including serving as Head of Advanced TV Strategy at Media.Monks and participating in the Board of Advisors at Connected-Stories, where he offered valuable insights and directions to improve the platform's service and outreach. These roles reflect his ongoing commitment to industry leadership and his influence on the future of advanced advertising strategies.
Notable Achievements
Throughout his career, Matthew Kramer has made significant strides that illustrate his impact on the advertising and media industries. As a visionary leader, he has been instrumental in fostering innovation, guiding companies through the complexities of the digital advertising landscape, and setting benchmarks for success in emergent markets.
Kramer’s exceptional track record is evident not only in his strategic thinking and execution but also in his ability to forge essential collaborations between creative teams and data-driven advertisers. His role in establishing effective partnerships at Omnicom Media Group has influenced how brands navigate advanced advertising, making it more accessible and rewarding for both agencies and consumers.
Another highlight of Kramer's career includes his leadership at Accuen, where his forward-thinking approach to programmatic video offerings transformed the landscape of online advertising during a pivotal time of growth and technological evolution. He actively participated in enhancing product offerings that led to more effective campaigns for major brands, cementing his reputation as an expert in the field.
Kramer's contributions to media planning and advertising strategies have made lasting impacts that continue to resonate throughout the industry. His dedication to innovation and excellence positions him as a respected figure and a driving force in the advertising sector, successfully close at hand with his mission to change how stories are told through media.
tags':['Connected-Stories','Chief Revenue Officer','Advanced Advertising','Omnicom Media Group','Programmatic Video','Emerging Media','Consumer Engagement','Data-Driven Targeting','Advertising Strategy','OTT Applications','Digital Media Expertise','Holistic Solutions','Cross-Channel Media','Media Strategy','Professional Writing','Marketing'],
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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