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Matthew Howden
Innovative Senior Vice President | Transforming Business Dynamics for Hoteliers & Event Organisers | Group Business Optimization Expert for Meetings & Events.
Matthew Howden is the Senior Vice President and General Manager of Attendee Experience at Groups360, a company that focuses on simplifying the booking process for group events through its cloud-based technology solutions. He is based in Singapore and has a background as a co-founder and former joint CEO of IDEM Hospitality, which was acquired by Groups360. At IDEM, he helped develop a platform aimed at enhancing the interaction between hoteliers and attendees to maximize revenue from meetings and events.124
In his current role at Groups360, Howden emphasizes the importance of automation in the hospitality industry, especially in light of the changes brought about by the pandemic. His work involves integrating attendee management solutions with Groups360's GroupSync platform, which streamlines the booking process for both planners and suppliers.25 Howden is recognized for his expertise in optimizing group business dynamics for meetings and events, contributing significantly to the company's strategic direction in the Asia-Pacific region.36
