Matthew Hitchman

Matthew Hitchman, CEO of Vitally

Matthew Hitchman is the founder and CEO of Vitally, an innovative supplement company based in Auckland, New Zealand that offers personalized daily vitamin packs tailored to each customer's unique health and lifestyle needs.12

Hitchman started Vitally after going through his own journey to improve his health and energy. He found the traditional way of selecting and taking vitamins confusing and inconvenient, so he decided to find a more straightforward solution.1

Vitally's commitment to providing eco-friendly products prompted them to adopt compostable packaging for their vitamin packs, made from a mix of materials derived from sustainably-produced wood pulp and GM-free corn sources.1 This move was a direct response to customer feedback desiring reduced plastic use.

In addition to leading Vitally, Hitchman previously served as a Director at Nordeq and currently holds the position of NZ Strategic Partnerships Lead at Microsoft.34 He has a Bachelor's degree from the University of Auckland.5