Matthew Higgins

Executive Vice President, Business Operations at New York Jets

Matthew Higgins is the Executive Vice President of Business Operations for the New York Jets, a position he has held since 2004. In this role, he has been instrumental in revitalizing the Jets' brand through innovative marketing strategies, sponsorships, merchandising, and social media engagement.1 2 Under his leadership, the team has enhanced its public profile significantly and played a key role in bringing the Super Bowl to New York/New Jersey in 2014.2

Background and Career

Higgins grew up in a working-class neighborhood in Bayside, Queens, and graduated from Queens College with a degree in Political Science in 1998. His career began in public service; he became the youngest press secretary in New York City history at age 26 under Mayor Rudolph Giuliani. Following the September 11 attacks, he led communications for the Lower Manhattan Development Corporation.2 4

Before joining the Jets, Higgins served as Vice President of Business Operations at the team and later transitioned to co-founding RSE Ventures, where he continues to influence the sports and entertainment landscape as CEO and Vice Chairman of the Miami Dolphins.1 3 4

Personal Insights

Higgins is known for his strong work ethic and vision. He emphasizes the importance of looking ahead rather than just executing tasks. Outside of work, he enjoys indie music and literature, citing Atlas Shrugged by Ayn Rand as a favorite book. He also has a personal goal of running marathons on every continent.2 3

Current Role

As Executive Vice President at the Jets, Higgins oversees various aspects of business operations, focusing on enhancing the team's market presence and ensuring sustainable growth within the competitive sports industry.1 2 3