Matthew Halliday is the Head of Platform Partnerships (Americas) at Bidmachine, a position he holds within the Appodeal Stack. He has over 20 years of experience as a product executive, having worked with several leading organizations, including Incorta, Oracle, and Microsoft. Halliday is recognized for his ability to scale hyper-growth companies and products, demonstrating a strong background in product management, marketing, user experience, and go-to-market strategies. He is also noted for his expertise in the ERP and analytics markets and is a thought leader frequently invited to speak at industry conferences and podcasts.1