Matthew Haar

Matthew Haar is the Director of Programmatic Sales & Audience Solutions at Penske Media Corporation. He has a background in leveraging technology and data to enhance audience engagement and optimize advertising strategies. His professional journey includes significant experience in programmatic advertising, digital marketing, and audience development.

Education

• Penn State University: Matthew has pursued studies that equip him with a strong foundation in business and marketing principles.

Career Highlights

• Penske Media Corporation: In his current role, he focuses on integrating programmatic sales strategies with audience solutions to drive revenue growth and improve client outcomes.
• Previous Experience: Matthew has held various positions within the media and marketing sectors, contributing to his expertise in digital sales and audience analytics.

Skills

• Programmatic Advertising: Expertise in managing automated ad buying processes.
• Audience Solutions: Proficient in developing strategies that enhance audience targeting and engagement.
• Digital Marketing: Strong background in utilizing digital channels for marketing campaigns.

Matthew Haar's professional profile reflects a commitment to advancing media solutions through innovative approaches in programmatic sales and audience engagement.