Matthew Groff

Professional Background

Matthew Groff is a dynamic professional with a rich background in business administration and a robust trajectory in marketing analytics and growth engagement. He is currently making an impact as the Director of Growth Engagement at BlockFi, a company at the forefront of cryptocurrency and financial services. In this role, Matthew leverages his extensive expertise in marketing strategies and customer engagement to accelerate BlockFi's growth and enhance its value proposition in the rapidly evolving financial technology landscape.

Before his leadership role at BlockFi, Matthew honed his skills as an Advisor at Fanjoy Co., where he contributed valuable insights and strategic direction to empower creators and brands to thrive in the digital merchandise space. His experience at Reforge as a Lifecycle Marketing professional underscores his commitment to understanding customer journeys and improving customer retention through targeted marketing automation strategies.

Matthew's impressive career also includes significant contributions to ConsenSys, where he served as the Marketing Automation & Analytics Lead. His work involved optimizing customer acquisition and engagement efforts, pivotal in supporting ConsenSys's mission to drive innovation in the Ethereum ecosystem.

In addition to his experience in the blockchain domain, Matthew previously held key positions at Credit Karma. As the Engagement Marketing Lead for Personal Loans and Tax, he was instrumental in developing and implementing marketing strategies that effectively reached and resonated with diverse customer segments, driving increased engagement and satisfaction.

Matthew's entrepreneurial spirit is evident from his time as Co-Founder at Fanjoy Co., where he played a crucial role in building the business from the ground up, focusing on creating seamless experiences for consumers in the eCommerce landscape. His early career included significant roles at Mixpanel, both as an Account Executive for the Mid Market segment and as a Business Development Representative, where he laid the groundwork for his future focus on analytics and strategic marketing.

Education and Achievements

Matthew Groff pursued his Bachelor of Arts degree in Business Administration with a concentration in Management and Operations from the prestigious University of Florida. This solid educational foundation equipped him with the skills necessary for navigating complex business environments and fostering innovation in high-growth companies. Matthew's strong academic background in business administration lays the groundwork for his strategic mindset and profound understanding of market dynamics.

Throughout his career, Matthew has demonstrated exceptional prowess in areas such as marketing automation, engagement marketing, and growth strategy. He has continually embraced the opportunities presented by the evolving landscape of digital marketing, consistently driving results that align with organizational objectives and customer expectations. Matthew's analytical approach, combined with a passion for leveraging data-driven insights, enables him to effectively lead teams towards achieving ambitious growth targets and creating meaningful customer experiences.

Notable Achievements

• Successfully implemented growth strategies at BlockFi, resulting in enhanced engagement and customer loyalty in a competitive fintech environment.
• Expertly guided Fanjoy Co. in its evolution from startup to a recognizable player in the digital merchandise space, contributing to its success through strategic advisement and operational excellence.
• Developed innovative lifecycle marketing strategies at Reforge that significantly improved customer retention rates and enhanced customer lifetime value across diverse consumer segments.
• At ConsenSys, Matthew led initiatives that streamlined marketing operations, optimizing automation processes that resulted in more efficient workflows and increased marketing ROI.
• As Engagement Marketing Lead at Credit Karma, he played a critical role in refining messaging and communication strategies, which led to substantial increases in user engagement and satisfaction across their personal loans and tax services.

Looking Forward

Matthew Groff continues to harness his extensive background in business administration, analytics, and digital marketing to drive growth and innovation. His relentless pursuit of excellence fosters not only personal and professional growth but also advances the companies and teams he engages with.