Matthew Goldfarb

Matthew Goldfarb is an experienced copywriter and creative professional currently serving as the Associate Writing Director at Instrument, a company based in Portland, Oregon.4 With over 20 years of experience in the advertising and copywriting industry, Goldfarb has established himself as a strategic copywriter specializing in both conceptual and long-form copywriting.3

Career Journey

Goldfarb's path to becoming a copywriter was unconventional. After graduating college, he initially worked in advertising on the business side. However, his passion for writing and creativity led him to pursue a career as a copywriter.1 He broke into the industry about ten years ago, working on various projects including award-winning television and print ads, email and banner campaigns, websites, and brand launches.1

Professional Experience

Throughout his career, Goldfarb has:

• Worked with companies of various sizes
• Created award-winning television and print ads
• Crafted email and banner campaigns
• Written websites
• Helped launch new brands

His expertise lies in using powerful language to enhance a company's ability to sell itself and connect with clients.1

Education and Location

Goldfarb holds a B.A. in Psychology and a Master's degree in Teaching.2 He is currently based in Northampton, Massachusetts.25

Recent Career Move

In a recent LinkedIn post, Goldfarb announced his new position as Writing Lead at Instrument, expressing excitement about joining the Portland-based company.4 This role seems to align with his current title of Associate Writing Director.

Matthew Goldfarb's journey from a business-side advertising professional to a highly experienced copywriter and creative leader showcases his passion for writing and his ability to adapt and excel in the ever-changing world of advertising and brand communication.