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Matthew Goff
CEO, adam&eveDDB
Matthew Goff, commonly known as Mat Goff, is a prominent figure in the advertising industry with a significant career at adam&eveDDB. Here are the key details about his professional journey:
Career at adam&eveDDB
Mat Goff was a pivotal figure at adam&eveDDB for 15 years, from 2008 to 2022.13 He was the first employee of adam&eve when it was founded in 2008, playing a crucial role in the agency's growth and success.1
Leadership Roles::
During his tenure, Goff helped lead the agency to become the largest in the UK, according to Nielsen. The agency achieved numerous accolades under his leadership, including:
- Cannes and Campaign Agency of the Decade awards in 2020
- Three IPA Effectiveness Grands Prix
- APG Agency of the Year for three consecutive years1
Departure and New Venture
Mat Goff left adam&eveDDB at the end of 2022 after a 15-year tenure.4 Following his departure, he co-founded a new creative agency called Ark Agency in 2024.2
Ark Agency::
- Co-founded with Mike Wilton, former managing director of Anomaly
- Launched in June 2024
- Aims to connect creativity, clients, partners, and platforms in a novel way for today's communications landscape2
Professional Experience
Throughout his career, Goff has worked with numerous leading brands, including PlayStation, Peloton, EA Sports, Unilever, Coca-Cola Company, Mini, Lloyds Bank, Heineken, and many others.2
Mat Goff's LinkedIn username is matthew-goff-6120a05, as mentioned in the query. His last day at adam&eveDDB was in December 2022, as he shared in a LinkedIn post.3
