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Matthew Garcia
Director of Social Strategy at VML
Matthew Garcia is a seasoned social strategist with over a decade of experience in top NYC agencies, working with clients like Bravo, Crockpot, and United Airlines.
His expertise includes authoring social strategy documents, educating stakeholders on social media fundamentals, managing creative partnerships, overseeing paid and organic campaigns, and generating insights through analytics.
Matthew has supervised various social media roles, monitored trends, and mentored college students on social media strategy fundamentals.
He holds a B.A. in Public Relations from Hofstra University.
Matthew's career includes roles such as Director of Social Strategy at VML, Vice President of Social Strategy at Edelman, and Associate Director of Social Strategy at VMLY&R.
His experience also spans through positions like Social Media Supervisor at VMLY&R, Social Media Manager at Wunderman, and Social Marketing Manager at 360i, among others.
Before his professional career, Matthew held roles like Orientation Leader, Resident Assistant, and Office Assistant at Hofstra University, showcasing his diverse skill set and leadership abilities, formed through various internship and client interaction roles.