Matthew Fine

Matthew Fine is an experienced leader with over 18 years of expertise in building growth strategies for consumer products and service businesses, specializing in the fashion and street culture markets.

As the Principal and Chief Strategist at The Fine Game Plan, Mr. Fine collaborates with brands, retailers, athletes, and influencers to develop innovative growth strategies and monetization opportunities.

Previously, Mr. Fine held the position of President at both Shiekh and Karmaloop under Shiekh Shoes, LLC, where he spearheaded operational enhancements, re-branding efforts, and strategic expansions for both retail entities.

During his tenure at Nike, Inc., Mr. Fine accumulated nearly 12 years of valuable experience in various leadership roles focusing on sales, merchandising, and distribution strategies, contributing significantly to the growth and success of the company.

With a Bachelor of Business Administration in Entrepreneurial Studies from the University of Southern California - Marshall School of Business, Mr. Fine excels in developing business models and brand strategies that leverage market trends to drive growth and profitability.

Apart from his current role at The Fine Game Plan, Mr. Fine has held prominent positions at organizations like No Caller ID, LLC, further solidifying his reputation as a successful entrepreneur and strategic business leader.