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Matthew Donovan
Head of Growth at Petplan Pet Insurance (North America)
Matthew Donovan is a marketing technology expert with a strong focus on driving subscription growth and business transformation through the development of innovative marketing tech stacks and conversion optimization strategies.
He specializes in the implementation and operations of various marketing technologies like CMS, DMP, CDP, DSP, Testing and Optimization, Analytics, Tag Management, Attribution, Automation, RPA, and Ad platforms.
Matthew Donovan holds an MBA in Marketing from Fordham Gabelli School of Business and a BA in Communications from Fordham University.
He has held key positions in reputable organizations like Petplan Pet Insurance, Panasonic North America, and The New York Times, where he served in various roles including Head of Digital Strategy and Operations, Executive Director, and Managing Director.
Matthew has also contributed his expertise in digital marketing at companies like DIRECTV, NBA, and Madison Square Garden.
His technical proficiencies include tools such as Optimizely X, Monetate, Adobe Target, Google Analytics, Ensighten, Tealium, and more.
