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Matthew Clarke
Marketing Professional
Matthew Clarke is the Performance Marketing Lead at TikTok, where he specializes in optimizing marketing strategies to enhance user engagement and growth on the platform. He has a strong background in marketing, with a focus on developing comprehensive strategies that drive results across various channels.
Clarke is a graduate of the University of Birmingham, and his expertise encompasses all aspects of the marketing funnel, making him a versatile asset in the digital marketing landscape. His LinkedIn profile indicates that he is a seasoned professional with experience in leveraging data-driven insights to inform marketing decisions and campaigns .1
In his role at TikTok, Clarke contributes to the platform's efforts to connect brands with audiences effectively, particularly as brands increasingly recognize the importance of TikTok in their marketing strategies .2
