Matthew Cassidy

Regional Sales Director at Eleven Sports Media

Matthew Cassidy is the Vice President of Global Sales at Precision Media Group, a position he recently started in 2024.2 With over 7 years of escalating sales leadership roles, Cassidy brings extensive expertise in new business development to his current role.1

Prior to joining Precision Media Group, Cassidy had a strong background in sports media and brand management. He previously served as the Regional Sales Director at Eleven Sports Media, the UK's leading company in sports brand acquisition, partnership delivery, campaign activation, and client account management.

During his time at Eleven Sports Media, Cassidy collaborated with prominent rights holders in UK sport, including the Premier League, EFL Championship, and British Horse Racing venues. He was involved in launching Partner Programmes with notable entities such as the London Stadium, Newcastle United, Rangers Football Club, and Leeds United.

Cassidy's career history also includes roles such as:

National Sales Manager at Eleven Sports Media and Quandoo
Regional Sales Manager at Quandoo
National Field Sales Trainer at JUST EAT
Brand Development Executive at JUST EAT

His educational background includes studies at Kirkham Grammar School, which provided a foundation for his successful career in sports media and brand management.

Based in Toronto, Ontario, Canada, Cassidy is now leveraging his experience in his global sales leadership role at Precision Media Group.3 4

Experience

Regional Sales Director at Eleven Sports Media (January 2019 - Present)

National Sales Manager at Eleven Sports Media (August 2017 - December 2018), National Sales Manager at Quandoo (January 2017 - August 2017), Regional Sales Manager at Quandoo (March 2015 - January 2017), National Field Sales Trainer at JUST EAT (January 2014 - March 2015), Brand Development Executive at JUST EAT (September 2012 - December 2013)