Matthew Boucher

Associate Director at Wayfair

Matthew Boucher is an accomplished professional currently serving as the Associate Director and General Manager for Global Credit Cards and Gift Cards at Wayfair, a leading online retailer. He has over 15 years of experience in driving customer-centric growth, with expertise in payments, loyalty, digital marketing, and corporate strategy.1 2

Professional Background

Wayfair: Boucher has held several key positions at Wayfair, including:
- Global Payments (PSPs, Networks, and Wallets): From January to June 2023, he led the global payments team, focusing on optimizing payment processes and reducing costs through strategic partnerships.1
- EMEA Loyalty & Financing: From October 2021 to January 2023, he was responsible for expanding loyalty and financing partnerships in Europe, significantly increasing customer adoption of financial products.1
- US Loyalty & Financing: Prior to that, he managed marketing and operations for the US loyalty portfolio from August 2019 to October 2021.1

Education

Boucher holds a Bachelor of Arts degree from Middlebury College, which has contributed to his strong analytical and strategic skills in business management.1

Skills and Achievements

He is recognized for his ability to introduce business discipline into product-led areas and for establishing performance management practices that align with profit outcomes.
Boucher has successfully negotiated multi-year partnerships and developed go-to-market strategies that have led to increased revenue share and customer engagement in financial products.1 2

Boucher's career trajectory reflects a commitment to enhancing customer experiences through innovative financial solutions and strategic management practices.