Matthew Bailey

Matthew Bailey is the founder and creative director of Must Do Media Inc., a boutique travel media agency based in Canada.1 He is an award-winning travel personality and CEO of Must Do Canada, a platform that has gained significant popularity on YouTube.23

Background and Education

Matthew studied marketing and management at SAIT in Calgary and the University of Lethbridge.1 His passion for travel and adventure led him to visit 38 countries, 6 continents, and more than 250 cities, which ultimately inspired his career in travel media.1

Career Highlights

Must Do Media Inc.:: Matthew founded this company, which focuses on promoting adventure, experience, and tourism through storytelling in various media formats, including video, writing, photography, and social media.1

Must Do Canada:: This platform, created by Matthew, has become a significant part of his work. In October 2024, he announced that the Must Do Canada YouTube channel had crossed the 100,000 subscriber milestone after 7 years of effort.2

Road to 150:: In 2017, Matthew and his team embarked on a massive road trip across Canada, visiting 12 provinces and territories to showcase the country's diversity and beauty. This project significantly boosted their popularity and led to interviews with major media outlets like CBC and Global News.1

Skills and Expertise

Matthew is known for his diverse skills in the travel media industry:

• Travel writing and blogging
• Video production and editing
• Photography
• Social media marketing
• Public speaking and hosting

His work combines influencer marketing, content creation, and social media to share travel experiences with a global audience.13

Personal Life

Matthew is married to Karla Bailey, who serves as the video editor, Spanish translator, and co-host of the Must Do Canada YouTube show.1 Together, they have turned their passion for travel into a successful business venture, inspiring others to explore the world and particularly showcasing the beauty of Canada.