Matteo Zambon

Matteo Zambon is a prominent figure in the field of digital analytics, known for his extensive experience as a web developer and his specialization in search engine marketing (SEM), search engine optimization (SEO), and web analytics. He is a co-founder of Analytix School, where he plays a pivotal role in educating professionals about digital analytics and data management.

Professional Background

• Co-Founder at Analytix School: Matteo Zambon is instrumental in shaping the curriculum and training programs at Analytix School, focusing on enhancing skills in digital analytics.
• Founder of Tag Manager Italia: In 2015, he established Tag Manager Italia, which has become a leading consultancy and training agency dedicated to Google Tag Manager (GTM) and digital analytics strategies.12
• Author and Speaker: Matteo authored "Google Tag Manager for Beginners," the first book on GTM in Italian, which has been translated into English and has sold over 2000 copies.1 He frequently speaks at international events, sharing his expertise in digital analytics.3

Expertise

Matteo Zambon is recognized as an expert in:

• Digital Analytics: He has been a pioneer in disseminating knowledge about tracking and measuring data from various digital platforms.
• Google Tag Manager: His work includes developing innovative tools like Project Andromeda, which enhances GTM user efficiency.12

Contributions to the Field

• Training Programs: Through Analytix School and Tag Manager Italia, Zambon has developed comprehensive training programs that equip professionals with the necessary skills to excel in digital analytics.
• Consultancy: He provides consultancy services for medium to large companies, helping them implement structured digital analytics strategies.2

Matteo Zambon's contributions have significantly impacted the field of digital analytics, making him a respected figure among peers and students alike.