Matt Young

Matt Young is the President of Bravado International Group, a leading global merchandise company owned by Universal Music Group. Here are some key details about Matt Young:

Professional Background

• Appointed President of Bravado in November 202113
• Has over 20 years of experience in the music industry, focusing on brand building, merchandising, and artist services4
• Previously worked at Warner Music Group for 13 years, most recently as President of Warner Music Artist Services4
• Earlier roles included positions at Bandmerch and Blue Grape Merchandising4

Responsibilities at Bravado

• Leads Bravado's global operations across 40+ countries1
• Oversees services including merchandising, e-commerce, licensing, branding, and marketing for artists1
• Focuses on connecting artists with fans through products and experiences1
• Works to expand Bravado's direct-to-consumer and merchandise strategies3

Approach and Vision

• Aims to create innovative opportunities for artists to connect with fans3
• Emphasizes the importance of on-brand merchandise and experiences2
• Focuses on developing e-commerce strategies to compete with major retailers2
• Collaborates closely with Universal Music Group's labels and divisions3

Education

• Graduated from Seton Hall University with a degree in Communications4

Under Matt Young's leadership, Bravado has continued to grow and adapt to changing market conditions, including the challenges posed by the pandemic and the increasing importance of digital and e-commerce strategies in the music merchandise industry.23