Washburn University

Director, Strategic Revenue Planning at PGA TOUR

• Lead team responsible for developing media advertising strategies and executing compelling cross-platform advertising and marketing campaigns for Partners, Sponsors, and external clients.

• Oversight of 14 individuals responsible for the A to Z workflow of media sales and brand marketing management including the planning, activation communication, inventory strategy, and revenue analytics subgroups.

• Management of media strategy relating to sales business intelligence (pre and post sales) by varying approaches (e.g. advertiser, industry, media seller, etc) using data to advocate for high impact, user respectful advertising in all outgoing media plans.

• Drive new and existing media platform monetization strategies to align with department goals and efforts.

• Work in conjunction with PGA TOUR’s Marketing Partnership and Business Development departments on new Partner proposals and renewals, providing media strategy and inventory planning guidance, ensuring contract language is consistent, understandable, and executable.

PGA TOUR

Senior Director, Advertising Strategy & Operations

• Drive the pricing, inventory and yield management strategies for the PGA TOUR’s sellable media assets, gaining input and alignment from Sales, Ad Product, Finance and Digital Programming departments to ensure that PGA TOUR Digital is positioned to hit its annual revenue target.

• Lead team responsible for developing insightful quantitative analysis, reports, and predictive models to support well-informed decision making regarding proposed platform and product changes, forecast and analyze the specific impact on ad opportunities and performance, and continually monitor inventory trends to understand the overall impact to yield and to formulate recommendations to maximize revenue and identifies key opportunities for continued growth. 

• Oversight of the Strategic Planning support team consisting of 4 individuals, ensuring timely RFP response and generation of creative and compelling, cross-platform campaign proposals that drives maximum revenue to the TOUR while delivering a strong ROI for the clients utilizing the systems and tools at hand.

Director, Strategic Revenue Planning

• Drive the pricing, inventory and yield management strategies for the PGA TOUR’s sellable media assets, gaining input and alignment from Sales, Ad Product, Finance and Digital Programming departments to ensure that PGA TOUR Digital is positioned to hit its annual revenue target
• Oversight of the Sales Marketing and Inventory Management teams consisting of 4 individuals, ensuring timely RFP response and generation of creative and compelling, cross-platform campaign proposals that drives maximum revenue to the TOUR while delivering a strong ROI for the clients
• Develop insightful quantitative analysis, reports, and predictive models to support well-informed decision making regarding proposed platform and product changes, forecast and analyze the specific impact on ad opportunities and performance, and continually monitor inventory trends to understand the overall impact to yield and to formulate recommendations to maximize revenue and identifies key opportunities for continued growth

Sr. Manager Strategic Planning and Yield Management, Digital and Entertainment

• Lead "Outside" Client Services team responsible for planning/proposal generation, IO review, campaign management, and billing/invoicing in support of 4 regionally based sellers
• Maintain the rate card for all PGA TOUR digital media assets
• Advertising campaign management and client services

Client Services Manager, Digital and Entertainment

• Develop and sell custom sponsorship and advertising opportunities for the PGA TOUR across all media platforms: TV, Digital, Radio, Print, Mobile, and Database
• Work with corporate partners, title sponsors and equipment manufactures
• Training in relationship building, negotiating tactics, revenue, and fiscal management

Account Manager, New Media and Entertainment

• Assisted New Media sales generation developing presentation materials, coordinating conversations with clients/agencies, monitoring campaign performance, and preparing recap reports
• Analyzed and evaluated program results making strategic recommendations to client campaigns
• Training in client services, proposal generation, and campaign execution

Sales Coordinator, PGA TOUR New Media

• Assisted 3 person tournament staff in all aspects of tournament administration and operations
• Main responsibilities included corporate hospitality, player services, and volunteer management
• Recruitment/direct oversight for 800+ volunteers and 5 volunteer committees
• Training in client relations, sales calling, volunteer recruitment, and database management

CA Championship - Tournament Services Intern

• Planning and implementation of professionally administered golf tournaments
• Coordination and on-site management of volunteers, host course staff, and media reporting
• Training in tournament administration, club services, website and database management

Kansas City Golf Association

USGA Boatwright Intern

• Assisted with pre-event planning, onsite preparation, and in-market advertising
• Worked with team of three to administer and conduct 34 Drive, Chip, and Putt events nationwide

Matt Warnock