Matt Trandall

Matt Trandall is currently the Head of West | Lyft Media at Lyft, a position he has held since July 2023.1 With a diverse background in media, advertising, and partnerships, Trandall has built an impressive career spanning several prominent companies in the tech and entertainment industries.

Career Highlights

Lyft Media:: As Head of West, Trandall plays a key role in Lyft's advertising division. He recently oversaw a partnership with Universal Pictures to promote the movie "Trolls Band Together" through an innovative takeover of the Lyft app map.2

Previous Roles::

• Vice President of Business Development at Los Angeles Chargers (Oct 2022 - Jul 2023)
• SVP of Partnerships & Community at Trust (Mar 2022 - Jul 2022)
• Various positions at Snap Inc. (2015-2022), including:
  • Manager, Advertising Solutions - Gaming & Tech
  • Global Business Lead
  • Brand Partnerships

Early Career:: Trandall held positions at SoundCloud, TuneIn, Pandora, and Zoom Media and Marketing, steadily progressing in sales and partnerships roles.1

Board Membership

Since 2017, Trandall has been serving as a Member of the Board of Advisors for the Los Angeles Kings, an NHL team.1

Education

Trandall studied Communication Arts, Business, and Communication at Michigan State University.1

Expertise and Skills

Throughout his career, Trandall has demonstrated expertise in:

• Strategic partnerships
• Business development
• Advertising solutions
• Brand partnerships
• Revenue generation

His experience spans various industries, including tech, media, sports, and entertainment, making him a versatile professional in the advertising and partnerships space.