Matt Swain

Matt Swain is the CEO and Founder of Triangle, an exclusive branding agency established in January 2024. He has a robust background in finance and marketing, having previously served as the Global CEO of Triago, a firm he joined in 2019. Under his leadership, Triago expanded its business lines significantly, particularly in primary direct investments and strategic advisory services.12

Background and Education

Matt Swain earned a Bachelor’s degree in Environmental Studies and Economics from Colgate University, where he was also the captain of the nationally-ranked squash team. He furthered his education with programs at the London School of Economics and Columbia Business School. Before his tenure at Triago, he worked as an Associate at Eaton Partners, where he focused on project management and execution initiatives.12

Career Highlights

• Triago: Joined in 2019, became Partner in 2021, and was appointed Global CEO in 2022. He played a key role in developing Triago’s fastest-growing business segment.
• Triangle: Founded to help CEOs and entrepreneurs enhance their digital reputations through personal branding and storytelling, focusing on humanizing businesses in an increasingly AI-driven world.34
• Public Speaking: Matt is also an international keynote speaker, sharing insights on branding and the importance of authenticity in business.3

Personal Branding Focus

At Triangle, Matt emphasizes cultivating trust by showcasing the human aspects of businesses. His approach involves powerful storytelling to engage audiences effectively, which has proven successful for various high-profile clients.45