Matt Saraceni

Matt Saraceni is the Head of Digital Products at the AFL (Australian Football League), where he leads the development of digital experiences for football fans.12 In this role, he oversees various digital products including the AFL Live app, website, Fantasy, Tipping, and AFLW platforms.1

Professional Background

Saraceni has extensive experience in launching and scaling digital products across different industries, including radio, telecommunications, and startups.1 His expertise lies particularly in customer experience (CX) and personalization.1

Responsibilities at AFL

As the Head of Digital Products, Saraceni's primary focus is on:

1. Creating engaging digital experiences for AFL fans
2. Driving innovation across 18 AFL Clubs
3. Ensuring fans remain connected to the game through various digital touchpoints

Career Path

Saraceni joined the AFL relatively recently, bringing his diverse background in digital media and innovation to the sports industry.23 His LinkedIn profile indicates that he transitioned to this role after working in other sectors.2

Skills and Expertise

Matt Saraceni is known for:

• Digital product development and management
• Customer experience optimization
• Personalization strategies
• Innovation in digital media
• Scaling digital platforms

At the AFL, Saraceni is passionate about pushing boundaries in user experience design and creating digital products that keep fans engaged with the sport.1