Matt Sansam

Matt Sansam is a prominent figure at Innovate UK, where he serves as the Head of Delivery for the Audience of the Future program under UK Research and Innovation (UKRI). He joined Innovate UK in 2010 and has since played a crucial role in developing strategies that support innovation across various sectors and councils. His work primarily focuses on enhancing the creative industries and fostering advancements in immersive technologies such as virtual reality (VR) and augmented reality (AR)【1】.

In his capacity as Head of Delivery, Sansam is responsible for overseeing initiatives that aim to engage audiences through innovative experiences, leveraging emerging technologies to enhance creativity and interaction【1】【5】. His involvement in projects like the Immerse UK Awards highlights his commitment to recognizing and promoting excellence in VR and AR【5】.

Sansam is also active on social media where he shares insights about his work and industry developments, further establishing his presence in the innovation landscape【2】【4】.