Matt Sansam

Matt Sansam is the Head of Delivery for 'Audience of the Future' at UK Research and Innovation (UKRI) since joining Innovate UK in 2010. Leading a £39m Industrial Strategy Challenge fund, he manages relationships with various stakeholders, plans and executes interventions for organizations across different sectors.

With over 20 years of experience in the games industry, Matt also serves as an advisory board member of the UK Games Talent and Finance Community Interest Company. He has an extensive background in managing projects of varying scales, from small releases to large complex endeavors, within industries like music, publishing, film, TV, fashion, and more.

Previously, Matt held roles such as Director at Metal Minds Ltd, Innovation Lead - Audience of the Future at Innovate UK, Lead Technologist at Innovate UK, and Senior Consultant at Tenshi Consulting, showcasing his diverse skill set and expertise in innovation and project management.

His educational background includes studying at Solent University, further enhancing his knowledge and capabilities in his field. Matt Sansam's current responsibilities encompass overseeing the delivery of funding competitions, managing funded projects, coordinating international activities, and ensuring the seamless operation of the Audience of the Future Challenge program.