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Matt Rubin
Founder and CEO at True Essence Foods, and Co-Founder and Technical Lead at Tau Motors
Matt Rubin is the Founder and CEO of True Essence Foods, a food technology company based in Indianapolis, Indiana.1 He has been leading the company since its inception in May 2021.1 True Essence Foods focuses on enhancing and protecting natural aromas in food and beverages, with the goal of creating a more flavorful and sustainable food chain.24
Professional Background
Rubin has an extensive entrepreneurial history:
- He founded SoChatti, a chocolate company, in November 2013 and served as its CEO for over 10 years.1
- In January 2018, he co-founded Tau Motors, where he also serves as the Technical Lead.1
- Prior to his entrepreneurial ventures, Rubin held academic positions at Indiana University Kelley School of Business and worked at Indiana University Research and Technology Corporation (IURTC).1
Education
Matt Rubin received his education from Indiana University Bloomington, where he earned:
Achievements and Recognition
- Under Rubin's leadership, True Essence Foods has grown to employ 37 people and engages with over 40 companies in 10 countries.2
- The company successfully raised $5.25 million in Series A2 funding.4
- Rubin was named one of Indianapolis Business Journal's Forty Under 40 in 2024.2
Vision and Impact
Matt Rubin is committed to addressing global food chain challenges. He aims to improve shelf stability, reduce food waste, and maintain flavor integrity in food products.4 His innovative approach has attracted partnerships with various food and beverage companies, positioning True Essence Foods as a leader in sustainable food technology.24
