Matt Roberts

Matt Roberts is a seasoned marketing professional who has held several key positions in the advertising and digital marketing industry. Most recently, he was appointed as the Managing Director of Hello, a new sister agency to We Are Social, in August 2024.12

Prior to joining Hello, Matt Roberts held the following positions:

1. Client Services Director at AnalogFolk, where he oversaw the agency's client services department and worked with brands such as Diageo, Meta, Costa Coffee, and Arsenal Football Club.2

2. Senior roles at Prodigious and Publicis•Poke, where he served as a Business Leader on some of Publicis•Poke's largest accounts.3

3. Head of Client Services at Publicis Groupe's production agency, Prodigious.3

During his time at Publicis Groupe, which lasted over seven years, Matt was responsible for partnerships and new product development, and helped define and deliver new processes and propositions.3 In 2021, he launched Publicis' UK gaming offering, demonstrating his expertise in emerging digital marketing trends.2

Matt Roberts is also known for his commitment to diversity, equity, and inclusion, having helped develop new DE&I strategies for AnalogFolk over a two-year period.2

In his current role as Managing Director of Hello, Matt is responsible for overseeing and driving the agency's growth strategy, focusing on bringing in ambitious, forward-thinking clients and delivering culture-focused campaigns for entrepreneurial brands.2