Matt Powell

Matt Powell is a seasoned retail industry expert who currently serves as a Senior Advisor at BCE Consulting (BCE), a position he has held since March 2023.1 With a career spanning over five decades, Powell has established himself as a prominent figure in the sports retail and athletic footwear industries.

Career Highlights

Sports Industry Analysis: Powell spent nearly a decade at The NPD Group, where he held various roles including Senior Industry Advisor for Sports and Sports Industry Analyst.1 During this time, he became known for his expertise in analyzing trends and providing insights into the sports retail sector.

Retail Leadership: Prior to his analyst roles, Powell held executive positions at several notable retail companies:

• Vice President of Merchandising and Planning at Modell's Sporting Goods
• Vice President of Merchandising at Sneaker Stadium
• VP/General Manager at SportMart
• Various executive roles at Jordan Marsh Company, including SVP/Regional Director of Stores1

Consulting and Advisory: In addition to his role at BCE Consulting, Powell is also an Advisor at Spurwink River, a consultancy focused on merchandising and marketing strategy.1 He has experience in providing guidance on customer strategy, product development, and go-to-market strategy to clients in the retail industry.2

Expertise and Contributions

Industry Analysis: Powell is known for his deep understanding of the athletic shoe industry and sports retail sector. He has contributed to various publications and media outlets:

• Wrote the "Sneakernomics" blog for Forbes
• Contributed to industry trade journals and financial media
• Served as an analyst for SportScanINFO, providing sales data and analysis1

Speaking Engagements: Since joining BCE Consulting, Powell has spoken with more than 100 senior leaders across footwear, athletic, outdoor, and retail brands, sharing his insights and expertise.3

Education

Powell studied Sociology and Entrepreneurship at Colby College from 1969 to 1973.1

With his extensive experience and industry knowledge, Matt Powell continues to provide valuable insights and guidance to clients in the retail and sports industries through his role at BCE Consulting.