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Matt Pilcher
Director at F That
Matt Pilcher is the founder and director of F That, a London-based digital creative agency. He established the company five years ago after previously working in the 4th Floor Creative team at Sony Music UK.1 Under his leadership, F That has worked on campaigns for global acts including Beyoncé, Ed Sheeran, Coldplay, Gorillaz, Doja Cat, Foo Fighters, Stormzy, BTS, Metallica, Billie Eilish, Rolling Stones, and Harry Styles.1
Pilcher's background includes experience in innovative digital marketing, such as gamifying Instagram Stories for artists like Tom Grennan and Sia.1 F That has expanded to offer a full range of digital content services, including AR filters, outdoor advertising, vertical content, lyric videos, and digital marketing assets.1
Some notable achievements of F That under Pilcher's direction include:
- Producing Radiohead's first ever AR filter
- Designing bespoke Gorillaz football kits for FIFA 23
- Creating an interactive game for Coldplay and BTS' collaboration single "My Universe"1
Pilcher expresses pride in his team's achievements and their ability to work with top-tier artists on a daily basis. He emphasizes the agency's efficiency, friendliness, and capability to deliver all digital content for major album campaigns under one roof.1
