Matt Pickerel

Matt Pickerel is an experienced media professional with a Bachelor of Science degree in Journalism Strategic Communication from the University of Missouri-Columbia and a background as a four-year Student-Athlete. He has a proven track record of leveraging data to drive successful digital strategies, with proficiency in both eCommerce/DR and awareness/equity campaigns. Matt is known for his balanced use of left and right brain skills, always staying ahead of digital trends and collaborating effectively as a team player.

In terms of education, Matt Pickerel also attended the 4A's Institute of Advanced Advertising Studies at Northwestern University and studied at Charles University in Prague. His professional experience includes roles such as Director of Media at Cresco Labs, Senior Media Manager at Cresco Labs, Digital Media Manager at Constellation Brands (working on brands like Corona, Modelo, and Pacifico), Associate Director at OMD USA / PepsiCo, Digital Media Supervisor at OMD USA focusing on Gatorade & Propel, as well as various roles within media analysis and strategy at OMD USA.

Matt Pickerel's diverse background in media management across different industries highlights his adaptability and expertise in crafting effective digital campaigns. His combination of academic knowledge and hands-on experience has equipped him to excel in roles requiring a blend of analytical thinking and creative problem-solving.