Matt Percy

Matt Percy, Vice President of Business Transformation at John Deere

Matt Percy is a passionate, results-oriented professional with a strong background in marketing, business strategy, and product management. He currently serves as the Vice President of Business Transformation at John Deere, where he started in April 2023.1

Prior to joining John Deere, Matt held several leadership roles at Microsoft, including:

• General Manager, Gaming Subscriptions Business Planning (Xbox Game Pass, Xbox Live Gold) (September 2020 - April 2023)
• Senior Director, Gaming Subscriptions Business Planning (Xbox Game Pass, Xbox Live Gold) (February 2017 - August 2020)
• Head of Marketing, Minecraft (March 2015 - February 2017)
• Director, Strategy & Business Development, Interactive Entertainment Business (Xbox) (November 2012 - February 2015)
• Sr. Manager / Group Strategy Manager, Interactive Entertainment Business (Xbox) (May 2010 - November 2012)1

Matt also worked as a Sr. Product Manager / Sr. Product Planner in Microsoft's Identity & Security Business Group from June 2007 to May 2010.1

In his announcement post on LinkedIn, Matt expressed his excitement about leaving the gaming industry to join the world of AgTech at John Deere.2