Matt O'Toole

Matt O'Toole is the Vice Chairman at Authentic Brands Group (ABG), a prominent global brand development and marketing company. He was appointed to this role in September 2022, transitioning from his previous position as President and CEO of Reebok, where he had a significant impact over 15 years, particularly in revitalizing the brand's focus on fitness and performance.12

Career Highlights

• Authentic Brands Group: As Vice Chairman, O'Toole collaborates with ABG's leadership on brand acquisitions and strategic initiatives. His expertise is expected to enhance the global expansion of Reebok and other brands within ABG's diverse portfolio, which includes over 50 well-known consumer brands.12

• Reebok: During his tenure at Reebok, O'Toole was instrumental in implementing the "Unleashed" strategy, which aimed to reinforce the brand's athletic roots post-adidas ownership. This initiative contributed to a notable increase in market share, particularly in the U.S..12

• CCM/The Hockey Company: Prior to his role at Reebok, O'Toole served as President and CEO at CCM/The Hockey Company for nine years. He successfully led a turnaround of the business and established a significant partnership with the NHL.12

Education

O'Toole holds an MBA from Northwestern University's Kellogg School of Management, which has equipped him with the strategic acumen necessary for his roles in the competitive sports and apparel industry.3

Personal Insights

In his own words, O'Toole expressed enthusiasm about joining ABG's leadership team, highlighting his readiness to leverage his experience to drive growth across ABG's brands.2 His extensive background in footwear, apparel, and sports marketing positions him as a key player in shaping the future trajectory of ABG.